What Makes Digital Signage Better than Traditional Signage?

One of the technology solutions that Experience Audio Video offers is digital signage. This high-tech approach to signage has been gaining quite a lot of ground in the last few years. But is it really worth the investment?

You may be skeptical of digital signage. After all, people say it can get expensive, and technology failures can be embarrassing. What makes it worth investing in? What makes digital signage better than traditional signage?

In a word, it’s more dynamic. Allow us to elaborate.

Dynamic Engagement: Digital Signage Is Brighter

Digital signage is far brighter than traditional signage. Brightness grabs attention, and isn’t attention the point of your signage in the first place?

When you want to grab people’s attention, bright, light-emitting digital signage is a great choice.

Dynamic Messaging: Digital Signage Is Easy to Change

Second, digital signage can be easily customized and changed in the moment. In this way it’s exceptionally dynamic.

If your signage needs change, even briefly, you can easily reconfigure digital signage to display the message of the hour. With traditional signage, changing your message takes some serious work. You have to order new signs from a vendor and wait weeks for them to arrive. Or you end up scrawling something on printer paper and taping it to the sign— not exactly elegant or professional.

Dynamic Animation: Digital Signage Moves

Lastly, digital signage is an improvement over traditional signage in that your signage can come to life. Take advantage of the fact that digital signage is video-capable. Create animated flourishes for your signs if you have the capability. Or at least experiment with basic animations and transitions in your favorite presenter software.

See for Yourself

We hope we’ve convinced you of the value of digital signage. But in this case seeing could be believing. Contact us today for a free demo and quote.


Projectors: Bulb Replacement or New Unit?

In conference rooms and other locations throughout your facility, you have a handful of digital projectors. Here at Experience Audio Video, we’ve watched projector technology come a long way in the past couple decades. Today’s machines are impressive and quite reliable.

But even the most reliable projector will eventually experience degraded performance or may even stop projecting entirely. When this happens, you’re faced with a choice: try replacing the bulb, or just buy a new unit?

Option 1: Replace the Bulb

The first option is to try replacing the bulb. After all, the bulb is a consumable component. The manufacturer intends for users to replace projector bulb assemblies after a certain number of hours of use.

This is certainly an option. The problem is that the bulb itself can be fairly expensive. If replacing the bulb doesn’t fix the problem, you may have wasted a few hundred bucks.

According to one projector specialist, the one situation in which replacing the bulb is the clear first step is when you hear a “pop” or can visually tell that the bulb has popped or exploded.

Option 2: Replace the Projector

The second option is to replace the entire projector. The average price for projectors has dropped greatly. On the surface this is a good thing, but the reason for the price drop is that many cheap, low-quality players have entered the market. Component failure rates are high. These projectors aren’t designed to last.

If your projector didn’t cost much, chances are it’s in this category. If it’s failed or is malfunctioning, your best bet may be to replace the unit outright.

Option 3: Have the Projector Serviced

The third option is to have your projector serviced. Dust can build up in vents, and small internal components can fail as a result. Having your projector serviced is one way to extend its life. And if it turns out the bulb really does need to be replaced, your repair person can take care of that, too.


Conference Room Tech: Which Projector Type Is Best?

If your business is like most, you have at least a handful of digital projectors in your tech arsenal. Maybe your only use for projectors is in your conference rooms, or perhaps you use projectors for all sorts of interesting digital displays. Wherever you are on the spectrum, it’s helpful to understand the different types of projectors available today. The team at Experience Audio Video is here to help with a quick guide.

Two Projector Types: DLP and LCD

The first thing to understand is that there are two main types of projectors: digital light processing (or DLP) projectors and liquid crystal display (LCD) projectors. Both perform similarly, but there are several distinguishing factors.

DLP Projectors: Great for Video and Theater Applications

DLP projectors are the best choice for video-oriented applications. They excel at producing smooth motion and deep blacks, and they produce a great high color contrast. However, they are noisier than the competition and can’t get quite as bright.

LCD Projectors: Sharp and Bright for Business and Data Applications

LCD projectors tend to be the go-to for more traditional business-oriented applications. They can produce a brighter and sharper overall image, perfect for cutting through the industrial lighting found in most offices.

A Third Premium Option: LCoS

There’s a third technology available, though it’s not as widespread. Liquid crystal on silicone is a premium projector technology that combines the advantages of both DLP and LCD technology. If you have some headroom in your budget, LCoS can be a great way to upgrade your projected visuals to a truly impressive level.

Got Questions? We Can Help!

This overview just scratches the surface of all the considerations that go into choosing the right projector. Do you have additional questions? We can help. Get in touch today!