The lobby of your healthcare facility is vitally important. It’s the first thing people see when they arrive. It tells patients a great deal about you, and it sets the tone for what they should expect throughout their visit.

Far too often, though, healthcare facilities underinvest in their lobbies. Perhaps the thinking is this: lobbies don’t generally make money by themselves, and they don’t provide a ton of functionality for your staff.

Given how crucial your lobby is to the patient experience, though, you can’t afford to let it go. You need to keep it looking fresh.

If your lobby is looking tired, one extremely easy way to refresh your look is with digital signage. The team at Experience Audio Video has helped numerous clients do just this already, and we can help you, too. Here’s what you need to know.

Digital Signage Injects a Modern Feel Without Blowing the Budget

First, quality digital signage injects a modern feel wherever it gets installed. And it doesn’t have to be an overwhelmingly expensive upgrade.

Remodeling your entire lobby with a sleek, modern aesthetic may be well outside your budget right now. But have you seen the price of TVs these days? Large 4K displays are shockingly cheap compared to just a couple years ago. Adding digital signage can be a very cost effective way to modernize the look and feel of your lobby.

Digital Signage Allows for Customized Messaging

Second, digital signage allows you to easily customize the messaging in your lobby. Your logo and brand messaging get top billing, of course, but consider the possibilities. VIP clients coming for a visit? Give them a customized welcome (even incorporating their logo) using your digital signage. New branding initiative or ad campaign? Display elements from your campaign on a rotating basis using your digital displays.

The possibilities for engaging, dynamic display content are nearly endless when you deploy digital signage in your lobby. Contact us today for a customized quote for your space.